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Work Package 5

Lead Beneficiary EXEL

Dissemination, outreach and exploitation activities

Objectives
The overall Objective of WP5 is the maximization of the project’s outputs through effective communication and dissemination of its concepts and findings. To communicate and disseminate project knowledge, standards and results during and after the project duration.

Description

Task 5.1: Detailed planning of the Communication and Dissemination Strategy (EXEL, M1- 48)

The Project dissemination activities will engage with lay public, policy makers, the medical and scientific community. The dissemination strategy will be tailored to the identified stakeholders’ interests and targeted audiences and aims to institute innovative, but concrete initiatives that provide high impact and efficient means of dissemination. It will comprise the entire project duration and beyond and will include the rationale for the dissemination activities per each specific target audience, additional channels and methods for disseminating the key messages, and an Open Access Policy. Considering the multiannual dissemination strategy, EXEL will produce an annual dissemination plan every 12 months, describing the specific communication activities that will take place in the year of reference, including a detailed timeline and roles and responsibilities of each partner. As part of the ‘Understanding’ cluster, the project will contribute to the annual cluster meeting addressing common scientific challenges, organised in close collaboration with the European Commission. Relevant national ministries, agencies and policymakers, as well as other related EU-funded projects, will be invited to these annual meetings. The meeting agenda will include the following mandatory areas of discussion:

  1. research and innovation: reduce overlaps, harmonise research methods and models to enhance science and policy outcomes, working together on research capacity building

  2. citizen engagement: projects should organise exchanges with citizens, including patients, to engage them and to address their views. During the annual meeting, projects should exchange strategies, best practices and results of organised workshops

  3. addressing inequalities in access to quality care: projects will develop common ideas on how they can contribute to reducing inequalities of care and improving access to care

Associated deliverables: D5.1

Task 5.2: Web presence and visual identity (EXEL, M1- 48)

A Project website will be designed, created and maintained in-house by partner EXEL. The project website will feature a knowledge database that will declare the knowledge generated by all consortium partners, in compliance with Project (open access) communication policy.

Accounts on Social Media networks (LinkedIn and Twitter) will serve to disseminate news from all consortium members, to guarantee high visibility of the project and its aims and findings. It will also serve as a point of contact for interested stakeholders from different audiences.

Moreover, a Project visual identity will be created based on the logo already drafted, reflecting the project concept and scope of Project. Building upon the project official logo, official project templates will be generated (e.g. PPT, Cover for brochures, leaflet, Letters, Flyer, Roll-up) to ensure consistency in the communication by all partners on the project. Associated deliverables: D5.2

Task 5.3: Implementation of Communication activities (EXEL, all partners, M1- 48)

Communication activities will cover the entire duration of the project and will include:

  • Creation of a discussions list: A sign up-tool will be placed on the project website, enabling external stakeholders to subscribe for the project’s electronic newsletter.

  • Update project website contents: All partners will regularly contribute to website content, according to their areas of expertise, coordinated by EXEL. The project’s web presence will be expanded through cross-reference links to and from the Project partners’ websites.

  • Update Social Media accounts

  • Twitter: a Twitter account will serve for quick dissemination of Project news. A Twitter shortlink will be featured on the project website for quick sharing of project news.

  • LinkedIn: The creation of such a group will serve for dissemination of project findings and results to address a professional community for project promotion throughout the entire project duration and beyond.

  • Participation to conferences and events: By organizing, contributing to and participating in relevant workshops, congresses and conferences on national and international level, the consortium will raise awareness on the project and increase its visibility. By networking with potential stakeholders at these events, the consortium will guarantee the enlargement of their network, to the benefit of Project dissemination activities.

  • Production of dissemination material: Production of a short video which describes the project, the consortium and project ambitions. Publication of press releases. Distribution of an electronic project newsletter (issued bi-annually). Development of official project templates: a journalistic description of the project understandable for the public, factsheet on the project (project rationale, objectives, target groups and application domains and intermediate and final outputs) and PowerPoint presentation will be prepared to promote project concept and innovations. All will be derived from Project findings and will be tailored to audiences, as defined previously. A project brochure will be created that describes the project and its aims. This will serve to inform all audiences as it will include the different perspectives of all consortium partners; medical scientists, IT-scientific, patients, etc. This brochure will be made available as a hardcover (pdf) for promotion at relevant meetings and conferences, and will be made available on partner’s websites. Scientific publications in peer review journals.

Associated deliverables: D5.2, D5.3

Task 5.4: Exploitation plan (EXEL, All partners M1- 48)

This task aims at translating the new mechanistic knowledge developed by ELMUMY into market-ready technologies. The task will include: Internal Innovation Survey at the beginning of the project; Pre-publication screening; State of the art monitoring; Securement of Project-borne IP; Development of a business model strategy; Internal training and sensitisation on IP issues.

Associated deliverables: D5.4

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